J. Press – Fall/Winter 1978
The year is 1978. Bell bottom pants, wide lapels, polyester suits, disco, and mustaches were the status quo. Looking back, many consider the ’70s a “dark” time in fashion, and looks recognizably dated today, even more so than some styles that predated the era.
This being said, the J.Press look was alive and well. Jackets finished with a “natural shoulder, three button style (3/2 roll), swelled edge, and a hook vent” defined the J.Press look, and were sold here without frills. Madras trousers, tweeds, shaggy dog sweaters, regimental ties, and flap-pocket oxford cloth shirts are among the items still on the shelves (with little change in design) nearly 40 years later.
Of the four original locations, only Cambridge remains continually open, as the NY Madison Avenue location (across the street from Brooks Brothers, nonetheless) has been in limbo (taking up temporary asylum on Bleeker Street), the New Haven York Street location moved due to reconstruction, and the San Francisco location long gone, closed in the early 1980s.
(To calculate for inflation, $1.00 in 1978 = $3.64 in 2016)